Privacy Policy

What Information Paqui Chips Collects When You Visit Our Tortilla Chips Site

When you visit Paqui Chips, we collect information to operate our site, respond to your inquiries, and improve your experience exploring our fearlessly bold tortilla chip collection. We collect information in three ways:

Directly from you: When you submit a contact form or subscribe to Paqui Chips communications, you provide your name and email address.

Automatically through technology: When you browse our site, we collect device type, browser type, operating system, IP address, approximate location, pages visited, time spent on site, and referral source. This data is gathered through cookies and analytics tools to help us understand how visitors engage with our ghost pepper chips, salsa verde flavors, and other spicy tortilla chip products.

From third-party partners: We receive affiliate tracking data from Amazon Associates when you make qualifying purchases through our product links. We also receive aggregated analytics data from Google Analytics to measure site performance and visitor behavior.

How Paqui Chips Uses Your Information to Improve Your Spicy Chip Experience

Paqui Chips uses the information we collect to:

• Operate and continuously improve our tortilla chips site
• Respond to your questions and inquiries about our ghost pepper chips and other products
• Send you communications about new flavors, heat-level guides, and spicy chip content (only if you’ve opted in)
• Analyze site traffic patterns and understand which products and content resonate with heat seekers
• Comply with legal obligations and applicable regulations
• Maintain security, prevent fraud, and protect our site and users
• Track affiliate referrals to Amazon.com where you can purchase our featured tortilla chips

Cookies and Tracking Technologies Paqui Chips Uses

Paqui Chips uses cookies and similar tracking technologies to enhance your experience and understand how visitors interact with our spicy chip content. Here’s what we use:

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of our site.

Analytics cookies: Google Analytics tracks how you use Paqui Chips, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand which ghost pepper chip products and content generate the most interest.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases made through our affiliate links. When you click a product link on Paqui Chips and complete a purchase on Amazon.com, cookies help track that transaction so we can earn a commission.

You can manage cookies through your browser settings. Note that disabling cookies may affect certain features of our tortilla chips site.

When and How Paqui Chips Shares Your Information

Paqui Chips may share your information in the following circumstances:

Service providers: We work with trusted third-party service providers who help us operate our site, including web hosting, email delivery, and analytics platforms. These partners are contractually required to protect your information and use it only for the services they provide to Paqui Chips.

Amazon Associates Program: As part of the Amazon Associates affiliate program, we share referral data with Amazon.com when you make qualifying purchases through our tortilla chip product links.

Legal compliance: We may disclose information to law enforcement, government authorities, or other parties when required by law, legal process, or to protect the rights, property, or safety of Paqui Chips, our users, or others.

Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

Paqui Chips does not sell your personal information to third parties for their marketing purposes.

How Paqui Chips Protects Your Data

Paqui Chips implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure hosting infrastructure, and regular security assessments.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights When You Visit Paqui Chips

Paqui Chips respects your privacy rights and complies with applicable data protection laws. Depending on your location, you may have the following rights:

All users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request restriction of processing under certain circumstances

GDPR (European Union and European Economic Area residents):

• Right to access your personal data and obtain a copy
• Right to rectification of inaccurate personal data
• Right to erasure (right to be forgotten) under certain conditions
• Right to restrict processing of your personal data
• Right to data portability (receive your data in a structured, commonly used format)
• Right to object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe your data protection rights have been violated

CCPA/CPRA (California residents):

• Right to know what personal information is collected, used, disclosed, or sold
• Right to know whether personal information is sold or shared and to whom
• Right to opt out of the sale or sharing of personal information
• Right to request deletion of personal information
• Right to request correction of inaccurate personal information
• Right to limit the use and disclosure of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA):

• Rights substantially similar to CCPA rights, including access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exceptions

How to exercise your rights: To exercise any of these rights, submit a request by emailing us at the address listed in the Contact section below, or use the contact form on this site. We will respond to verified requests within 30 to 45 days. We may need to verify your identity before processing certain requests to protect your information.

Paqui Chips and Children’s Privacy

Paqui Chips is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. Our tortilla chips site is designed for adults and heat enthusiasts who can legally make purchasing decisions.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below. We will promptly delete such information from our records in compliance with the Children’s Online Privacy Protection Act (COPPA).

Links to Amazon and Other Third-Party Sites

Paqui Chips contains links to Amazon.com where you can purchase our featured ghost pepper chips, salsa verde tortilla chips, and other spicy products. We also link to other third-party websites for additional resources and information.

Paqui Chips is not responsible for the privacy practices, content, or data collection methods of any third-party site. Each external site operates under its own privacy policy. We encourage you to review the privacy policies of any third-party site you visit through links on our tortilla chips site.

International Data Transfers for Global Paqui Chips Visitors

Paqui Chips operates in the United States. If you access our tortilla chips site from outside the United States, your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country.

By using Paqui Chips, you consent to the transfer of your information to the United States. We take steps to ensure adequate protections are in place for such transfers in compliance with applicable law, including the use of standard contractual clauses where required.

How Long Paqui Chips Retains Your Data

Paqui Chips retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions and email subscription data are typically retained for up to 12 months or until you request deletion. Analytics data is governed by Google Analytics’ data retention policies, which we configure to balance operational needs with privacy protections.

If you request deletion of your personal information, we will delete or anonymize it within 30 days, except where we are legally required to retain certain records.

Email Communications from Paqui Chips

If you subscribe to Paqui Chips communications, you will receive periodic emails about new tortilla chip flavors, heat-level guides, spicy chip content, product launches, and site updates. We only send emails to users who have explicitly opted in.

You may unsubscribe at any time by clicking the unsubscribe link included in every email we send, or by contacting us directly at the address below. Once you unsubscribe, you will be removed from our mailing list within 10 business days.

Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Paqui Chips does not respond to DNT signals or similar mechanisms. We continue to collect and use information as described in this Privacy Policy regardless of DNT settings.

If industry standards or legal requirements change regarding DNT signals, we will update this policy accordingly and notify users of any material changes.

Changes to This Privacy Policy

Paqui Chips may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site functionality. When we make changes, we will update the “Last Updated” date at the top of this page.

Material changes to this Privacy Policy will be communicated with reasonable notice, such as through a site banner, email notification to subscribers, or other prominent disclosure. Continued use of Paqui Chips after changes are posted constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this page periodically to stay informed about how we protect your information and respect your privacy rights.

Contact Paqui Chips About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or contact us regarding data protection matters, please reach out to us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, contact us at the address above. Please include “California Shine the Light Request” in your subject line and provide your name, mailing address, and email address. We will respond to verified requests within 30 days.

Consent to This Privacy Policy

By using Paqui Chips, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to these terms, please do not use our tortilla chips site.

For users in jurisdictions requiring explicit consent for certain data processing activities, we will obtain your consent before collecting or using your information for those purposes.